management consultancy

Your property sales & marketing partner.

We partner with residential developers, estate agency groups and investment firms across the UK to strengthen their commercial position, build their sales and marketing capability and lead their delivery programmes.

Get in Touch

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management consultancy

Your property sales & marketing partner.

Get in Touch

View Services

management consultancy

Your property sales & marketing partner.

Get in Touch

View Services

McCooke Group works exclusively within the property sector, built on over 15 years of senior operational experience across estate agency, residential development, new homes and property investment. We give our clients a single, experienced partner for the growth, marketing and sales challenges that matter most to their business.

WHY IT WORKS

We've sat in your chair. We know what your business needs from a strategic partner.

Authoritative strategy and communications, grounded in real property sector experience and focused entirely on your commercial objectives.

Sector expertise and experience

We work exclusively in the property sector. That means every conversation, every recommendation and every piece of work we produce is informed by decades of real operational experience across estate agency, residential development, new homes and property investment.

Over 15 years working at senior level across the property sector

Experience spanning agency, development, investment and marketing

We understand your world because we have worked in it

Strategic thinking and rigour

Founder-led, always

Strategy through to delivery

Sector expertise and experience

Over 15 years working at senior level across the property sector

Experience spanning agency, development, investment and marketing

We understand your world because we have worked in it

Strategic thinking and rigour

Founder-led, always

Strategy through to delivery

"McCooke Group grew organically from relationships built over 15 years inside the property industry. That foundation is still what drives everything we do today."

David McCooke

Founder & Managing Director

Sector expertise and experience

Over 15 years working at senior level across the property sector

Experience spanning agency, development, investment and marketing

We understand your world because we have worked in it

Strategic thinking and rigour

Founder-led, always

Strategy through to delivery

"McCooke Group grew organically from relationships built over 15 years inside the property industry. That foundation is still what drives everything we do today."

David McCooke

Founder & Managing Director

HOW WE CAN HELP

Built around your business

Our work spans the full marketing and sales function — from strategy and brand through to launch, sales performance and ongoing delivery. Most engagements draw on more than one capability, shaped around the specific commercial challenge a client is facing rather than a fixed scope of services. What stays consistent is the approach: sector-specific, senior-led and focused on outcomes.

Marketing Leadership & Delivery

A senior marketing function for a project, a launch or an ongoing retainer. We set the strategy, lead the programme and manage the delivery — coordinating in-house capability, PR, creative, digital and sales support to keep everything moving.

Marketing Leadership & Delivery

From new market entry to major residential scheme launches, we develop the strategic and communications frameworks that give our clients the best possible platform for success.

Sales Management

The frameworks, processes and capability that turn a sales or business development function into a consistent performer. From instruction-winning strategy for estate agencies to conversion programmes for developer sales teams — including training, collateral and the reporting structure to manage it.

Sales Management

From new market entry to major residential scheme launches, we develop the strategic and communications frameworks that give our clients the best possible platform for success.

Go-to-Market Strategy

The commercial plan for bringing a scheme, product or service to market. We build the strategy, coordinate the people and manage the process — from market analysis and pricing narrative through to launch execution and sales performance tracking.

Go-to-Market Strategy

Brand Strategy

How a property business is positioned, perceived and remembered. We define the brand platform, sharpen the market position and ensure every client-facing touchpoint reflects a consistent, credible identity — at corporate level, scheme level, or both.

Brand Strategy

Customer Insights & Segmentation

The intelligence that makes commercial decisions easier to defend. We analyse markets, map competitors, profile target audiences and identify where the real opportunity sits — so clients act on evidence rather than assumption.

Customer Insights & Segmentation

From new market entry to major residential scheme launches, we develop the strategic and communications frameworks that give our clients the best possible platform for success.

Pricing Optimisation

The commercial case for what to charge and how to position it. We advise on scheme pricing strategy, fee structures and competitive pricing analysis — ensuring price reflects value, supports the sales narrative and holds up under scrutiny.

Pricing Optimisation

From new market entry to major residential scheme launches, we develop the strategic and communications frameworks that give our clients the best possible platform for success.

Who we work with

Deep expertise across the property sector.

We work exclusively within the property sector. Every client we work with, every engagement we take on and every recommendation we make is informed by decades of experience working inside the industry.

Explore Our Work

Property Consultancies

Agents · Investment Agents · Development Agents

Property Developers

Boutique · Regional · Housebuilders

Investment Firms

BTR · PBSA · Residential Investment

Property Finance

Development Finance · Bridging · Specialist Mortgage

New Homes

Developer Sales · Shared Ownership · Build to Rent

Luxury & Prime

Prime Central London · Prime Country · Buying Agencies

Property businesses that communicate with authority, credibility and purpose don't happen by accident. They happen by design.

15+

Years of senior property industry experience

15+

Years of senior property industry experience

15+

Years of senior property industry experience

3,000+

Communications, design and campaign outputs delivered

3,000+

Communications, design and campaign outputs delivered

3,000+

Communications, design and campaign outputs delivered

98%

Client retention rate

98%

Client retention rate

98%

Client retention rate

100%

Focused exclusively on the property sector

100%

Focused exclusively on the property sector

100%

Focused exclusively on the property sector

Our Strategy

How we work with clients

Understand first, advise second

Strategy before execution

Partners, not suppliers

Before we make a single recommendation, we take time to properly understand your business — its position in the market, the challenges it faces and the commercial outcomes it needs to achieve. We ask difficult questions, challenge assumptions and look beyond the presenting problem to find the real one.

Thorough diagnostic

Every engagement begins with a structured assessment of your business, your market and your objectives

Evidence based recommendations

Our advice is grounded in data, sector knowledge and commercial reality, not assumption

Honest counsel

We tell clients what they need to hear, not what they want to hear

Book a Consultation

Understand first, advise second

Strategy before execution

Partners, not suppliers

Thorough diagnostic

Every engagement begins with a structured assessment of your business, your market and your objectives

Evidence based recommendations

Our advice is grounded in data, sector knowledge and commercial reality, not assumption

Honest counsel

We tell clients what they need to hear, not what they want to hear

Book a Consultation

Understand first, advise second

Strategy before execution

Partners, not suppliers

Thorough diagnostic

Every engagement begins with a structured assessment of your business, your market and your objectives

Evidence based recommendations

Our advice is grounded in data, sector knowledge and commercial reality, not assumption

Honest counsel

We tell clients what they need to hear, not what they want to hear

Book a Consultation

Testimonials

What our clients say about working with us

"Our experience with McCooke has been nothing short of outstanding. Their team's creativity and responsiveness have dramatically amplified our brand's presence and reach."
Jon Johnson
CEO, Johns&Co
"I highly recommend David and the team for any PR & Marketing requirements. Their professionalism and reputation for delivering exceptional outcomes make them a trusted choice for anyone seeking support in this area!"
Sophie Pattison
Head of HR, Johns&Co
"Our partnership with McCooke has been transformative. Their expert support with new development launches through targeted marketing and PR campaigns has been instrumental in our growth as Canary Wharf's leading estate agency."
Joseph Bate
Senior Sales Manager, Johns&Co

"Our experience with McCooke has been nothing short of outstanding. Their team's creativity and responsiveness have dramatically amplified our brand's presence and reach."
Jon Johnson
CEO, Johns&Co
"I highly recommend David and the team for any PR & Marketing requirements. Their professionalism and reputation for delivering exceptional outcomes make them a trusted choice for anyone seeking support in this area!"
Sophie Pattison
Head of HR, Johns&Co
"Our partnership with McCooke has been transformative. Their expert support with new development launches through targeted marketing and PR campaigns has been instrumental in our growth as Canary Wharf's leading estate agency."
Joseph Bate
Senior Sales Manager, Johns&Co

"Our experience with McCooke has been nothing short of outstanding. Their team's creativity and responsiveness have dramatically amplified our brand's presence and reach."
Jon Johnson
CEO, Johns&Co
"I highly recommend David and the team for any PR & Marketing requirements. Their professionalism and reputation for delivering exceptional outcomes make them a trusted choice for anyone seeking support in this area!"
Sophie Pattison
Head of HR, Johns&Co
"Our partnership with McCooke has been transformative. Their expert support with new development launches through targeted marketing and PR campaigns has been instrumental in our growth as Canary Wharf's leading estate agency."
Joseph Bate
Senior Sales Manager, Johns&Co

Case Studies

Real problems. Real clients. Real results.

Development Launch Communications

The Final Chapter: Launching the Last Phase of One of London's Most Iconic Riverside Developments

The final phase of a landmark London development needed more than sales materials. It needed a communications strategy t...

Read Full Story

Trusted by market leaders across the property industry

"From independent estate agents to major residential developers — we bring the same senior-level attention, sector expertise and commercial rigour to every client we represent."

View All Case studies

Development Launch Communications

The Final Chapter: Launching the Last Phase of One of London's Most Iconic Riverside Developments

The final phase of a landmark London development needed more than sales materials. It needed a communications strategy t...

Read Full Story

Trusted by market leaders across the property industry

"From independent estate agents to major residential developers — we bring the same senior-level attention, sector expertise and commercial rigour to every client we represent."

View All Case studies

Development Launch Communications

The Final Chapter: Launching the Last Phase of One of London's Most Iconic Riverside Developments

The final phase of a landmark London development needed more than sales materials. It needed a communications strategy t...

Read Full Story

About Us

Led by people who know your world

McCooke Group was founded by David McCooke, a property professional with over 15 years of senior experience across estate agency, residential development, new homes, investment and marketing. Having built and sold his own agency, grown a business to 14 branches across the UK and Asia, and advised at board level across major residential schemes, David founded McCooke Group to give property businesses access to the kind of strategic thinking and communications expertise that only genuine insider experience can provide.

Learn more

FAQ

You have questions. We have answers.

Not sure if McCooke Group is the right fit for your business? Book an introductory call and let's talk it through.

Book a Call

Who do you work with?

We work exclusively with businesses operating within the property sector — estate agents, residential developers, investment firms and new homes businesses across the UK. Our clients range from independent agencies looking to sharpen their strategy and brand, to major residential developers managing complex scheme launches and investment firms that need to communicate with clarity and authority. Property is all we do.

How do you approach a new client engagement?

What does your communications and marketing delivery service involve?

Do you work on projects or retainers?

How do we start a conversation with McCooke Group?

FAQ

You have questions. We have answers.

Not sure if McCooke Group is the right fit for your business? Book an introductory call and let's talk it through.

Book a Call

Who do you work with?

How do you approach a new client engagement?

What does your communications and marketing delivery service involve?

Do you work on projects or retainers?

How do we start a conversation with McCooke Group?

FAQ

You have questions. We have answers.

Not sure if McCooke Group is the right fit for your business? Book an introductory call and let's talk it through.

Book a Call

Who do you work with?

How do you approach a new client engagement?

What does your communications and marketing delivery service involve?

Do you work on projects or retainers?

How do we start a conversation with McCooke Group?

Blogs

Thinking that moves business forward.

The Renters' Rights Act is live. Here is what it means for your lettings business — and what to do today.

May 01, 2026

4 min read

Why clarity has become the most valuable asset in development finance

Apr 13, 2026

2 min read

In London's housing crisis, the story you tell may matter as much as the homes you build

Oct 10, 2025

2 min read