Grand stone building with glowing windows under a deep blue twilight. Dramatic lighting casts a mysterious, elegant ambiance. Surrounded by shadowy trees.

Investment & development

Marketing that Moves Capital.

A principal-led marketing and communications consultancy for real estate investment and development. We combine commercial insight with creative expertise to strengthen reputations, position opportunities and drive transactions, launches and growth.

Grand stone building with glowing windows under a deep blue twilight. Dramatic lighting casts a mysterious, elegant ambiance. Surrounded by shadowy trees.

Investment & development

Marketing that Moves Capital.

A principal-led marketing and communications consultancy for real estate investment and development. We combine commercial insight with creative expertise to strengthen reputations, position opportunities and drive transactions, launches and growth.

Grand stone building with glowing windows under a deep blue twilight. Dramatic lighting casts a mysterious, elegant ambiance. Surrounded by shadowy trees.

Investment & development

Marketing that Moves Capital.

A principal-led marketing and communications consultancy for real estate investment and development. We combine commercial insight with creative expertise to strengthen reputations, position opportunities and drive transactions, launches and growth.

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Effective real estate marketing requires more than creative thinking. It demands an understanding of the markets, assets and commercial objectives behind every brief. Combining over 15 years of transactional experience with strategic insight and creative expertise, McCooke Group is a trusted marketing partner to some of the UK's leading real estate consultancies and developers, supporting investment activity, property transactions and market influence.

Effective real estate marketing requires more than creative thinking. It demands an understanding of the markets, assets and commercial objectives behind every brief. Combining over 15 years of transactional experience with strategic insight and creative expertise, McCooke Group is a trusted marketing partner to some of the UK's leading real estate consultancies and developers, supporting investment activity, property transactions and market influence.

Our Approach

Commercial Understanding. Creative Thinking.

Every engagement begins with understanding the commercial objectives behind the brief. We combine first-hand real estate experience with strategic insight, creative expertise and direct senior involvement to deliver communications that support investment, transactions and market positioning.

Understanding the brief

We begin with the commercial objective, whether that's positioning a business, marketing an investment opportunity or launching a development.

Business objectives, priorities and desired outcomes

Target audiences and market positioning

Project scope, deliverables and timescales

Developing the strategy

Delivering the work

Measuring the impact

Understanding the brief

We begin with the commercial objective, whether that's positioning a business, marketing an investment opportunity or launching a development.

Business objectives, priorities and desired outcomes

Target audiences and market positioning

Project scope, deliverables and timescales

Developing the strategy

Delivering the work

Measuring the impact

"We understand the commercial decisions behind real estate. That understanding shapes how we position businesses, present opportunities and communicate with the market."

Man in suit with arms crossed smiling

David McCooke

Founder & Managing Director

Man in suit with arms crossed smiling

Understanding the brief

We begin with the commercial objective, whether that's positioning a business, marketing an investment opportunity or launching a development.

Business objectives, priorities and desired outcomes

Target audiences and market positioning

Project scope, deliverables and timescales

Developing the strategy

Delivering the work

Measuring the impact

"We understand the commercial decisions behind real estate. That understanding shapes how we position businesses, present opportunities and communicate with the market."

Man in suit with arms crossed smiling

David McCooke

Founder & Managing Director

Man in suit with arms crossed smiling

WHAT WE DO

Our Capabilities

Our expertise spans the full spectrum of real estate marketing and communications. From individual projects to ongoing partnerships, we bring together specialist disciplines to meet the evolving needs of developers, investors and property businesses.

Strategic Communications

Corporate positioning, communications strategy and messaging that strengthen reputations and support business objectives.

Strategic Communications

Corporate positioning, communications strategy and messaging that strengthen reputations and support business objectives.

Public Relations & Media

Media relations, editorial features, press announcements and thought leadership that build industry visibility and credibility.

Public Relations & Media

Media relations, editorial features, press announcements and thought leadership that build industry visibility and credibility.

Investment & Development Marketing

Investment memoranda, development brochures, investor presentations and campaigns supporting transactions and launches.

Investment & Development Marketing

Investment memoranda, development brochures, investor presentations and campaigns supporting transactions and launches.

Investment & Development Marketing

Investment memoranda, development brochures, investor presentations and campaigns supporting transactions and launches.

Research & Market Intelligence

Market research, competitor analysis and industry insights that inform positioning, strategy and communications.

Research & Market Intelligence

Market research, competitor analysis and industry insights that inform positioning, strategy and communications.

Digital Marketing & Content

Social media, email marketing, digital campaigns and content that engage audiences and drive commercial activity.

Digital Marketing & Content

Social media, email marketing, digital campaigns and content that engage audiences and drive commercial activity.

Brand & Creative

Corporate identity, campaign creative, graphic design and digital experiences that bring brands and projects to life.

Brand & Creative

Corporate identity, campaign creative, graphic design and digital experiences that bring brands and projects to life.

OUR SECTORS

Built for the Business of Real Estate.

We work across the real estate industry, with a particular focus on residential investment and development. Our clients range from established property businesses to specialist investment platforms and emerging operators.

Developers & Housebuilders

Residential development, new homes, build-to-rent, co-living and student accommodation.

Investors & Asset Managers

Private investors, investment managers, property funds and residential portfolio owners.

Real Estate Consultancies

Investment agencies, residential property consultancies and specialist advisory businesses.

Property Operators

Residential operators, management businesses and emerging property platforms.

Property Finance & Capital Markets

Real estate lenders, debt advisers, investment platforms and specialist property finance businesses.

Professional & Advisory Services

Planning consultancies, architects, development advisers and other specialist businesses supporting the built environment.

a man

Connecting real estate expertise with commercial opportunity.

15

+

Years of residential investment, development and marketing experience

15

+

Years of residential investment, development and marketing experience

15

+

Years of residential investment, development and marketing experience

150

+

Residential developments represented and marketed

150

+

Residential developments represented and marketed

150

+

Residential developments represented and marketed

10

+

International markets connected through our network

10

+

International markets connected through our network

10

+

International markets connected through our network

30

+

Property businesses supported through marketing and communications

30

+

Property businesses supported through marketing and communications

30

+

Property businesses supported through marketing and communications

London
Edinburgh
Hong Kong
Shanghai
Singapore
Dubai

For Developers & Property Owners

For Developers & Property Owners

Investment sales, placement & marketing

Position the opportunity

Build the campaign

Connect with investors

We help define how a development should be presented to the market, from the investment proposition and target audience to pricing narrative, messaging and launch strategy.

Market positioning and investor proposition

Defining how the opportunity is presented to prospective buyers and investors

Audience, product and route-to-market strategy

Identifying the right buyers, product mix and channels to reach them

Launch planning and commercial messaging

Shaping the narrative and timing that underpin a successful launch

Position the opportunity

Build the campaign

Connect with investors

We help define how a development should be presented to the market, from the investment proposition and target audience to pricing narrative, messaging and launch strategy.

Market positioning and investor proposition

Defining how the opportunity is presented to prospective buyers and investors

Audience, product and route-to-market strategy

Identifying the right buyers, product mix and channels to reach them

Launch planning and commercial messaging

Shaping the narrative and timing that underpin a successful launch

Position the opportunity

Build the campaign

Connect with investors

We help define how a development should be presented to the market, from the investment proposition and target audience to pricing narrative, messaging and launch strategy.

Market positioning and investor proposition

Defining how the opportunity is presented to prospective buyers and investors

Audience, product and route-to-market strategy

Identifying the right buyers, product mix and channels to reach them

Launch planning and commercial messaging

Shaping the narrative and timing that underpin a successful launch

Testimonials

What our partners say about working with us

  • "Our experience with McCooke has been nothing short of outstanding. Their team's creativity and responsiveness have dramatically amplified our brand's presence and reach."

    Jon Johnson

    CEO, Johns&Co

  • "I highly recommend David and the team for any PR & Marketing requirements. Their professionalism and reputation for delivering exceptional outcomes make them a trusted choice for anyone seeking support in this area!"

    Sophie Pattison

    Head of HR, Johns&Co

  • "Our partnership with McCooke has been transformative. Their expert support with new development launches through targeted marketing and PR campaigns has been instrumental in our growth as Canary Wharf's leading estate agency."

    Joseph Bate

    Senior Sales Manager, Johns&Co

  • "Our experience with McCooke has been nothing short of outstanding. Their team's creativity and responsiveness have dramatically amplified our brand's presence and reach."

    Jon Johnson

    CEO, Johns&Co

  • "I highly recommend David and the team for any PR & Marketing requirements. Their professionalism and reputation for delivering exceptional outcomes make them a trusted choice for anyone seeking support in this area!"

    Sophie Pattison

    Head of HR, Johns&Co

  • "Our partnership with McCooke has been transformative. Their expert support with new development launches through targeted marketing and PR campaigns has been instrumental in our growth as Canary Wharf's leading estate agency."

    Joseph Bate

    Senior Sales Manager, Johns&Co

  • "Our experience with McCooke has been nothing short of outstanding. Their team's creativity and responsiveness have dramatically amplified our brand's presence and reach."

    Jon Johnson

    CEO, Johns&Co

  • "I highly recommend David and the team for any PR & Marketing requirements. Their professionalism and reputation for delivering exceptional outcomes make them a trusted choice for anyone seeking support in this area!"

    Sophie Pattison

    Head of HR, Johns&Co

  • "Our partnership with McCooke has been transformative. Their expert support with new development launches through targeted marketing and PR campaigns has been instrumental in our growth as Canary Wharf's leading estate agency."

    Joseph Bate

    Senior Sales Manager, Johns&Co

Case Studies

Explore our marketing & communication projects

Development Launch Communications

The Final Chapter: Launching the Last Phase of One of London's Most Iconic Riverside Developments

The final phase of a landmark London development needed more than sales materials. It needed a communications strategy t...

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Avatar

Trusted by market leaders across the property industry

"From independent estate agents to major residential developers — we bring the same senior-level attention, sector expertise and commercial rigour to every client we represent."

Development Launch Communications

The Final Chapter: Launching the Last Phase of One of London's Most Iconic Riverside Developments

The final phase of a landmark London development needed more than sales materials. It needed a communications strategy t...

Avatar
Avatar

Trusted by market leaders across the property industry

"From independent estate agents to major residential developers — we bring the same senior-level attention, sector expertise and commercial rigour to every client we represent."

Development Launch Communications

The Final Chapter: Launching the Last Phase of One of London's Most Iconic Riverside Developments

The final phase of a landmark London development needed more than sales materials. It needed a communications strategy t...

Team

ABOUT THE FOUNDER

Built on Experience.

Founded in 2022 by David McCooke, the consultancy draws on more than 15 years of experience across residential investment, development, agency and marketing.

David's career spans senior leadership roles within major residential property businesses, founding and successfully exiting his own estate agency, and serving on advisory boards across the property sector. His experience combines first-hand transactional knowledge, strategic leadership and established industry relationships.

Today, David leads McCooke Group's strategic direction and client engagements. Through McCooke Private Office, he also facilitates selected investment and development transactions, connecting property and capital through established industry relationships.

FAQ

Working With McCooke Group

We work closely with a select group of real estate businesses, providing specialist expertise, direct senior involvement and a considered approach to every engagement.

How does McCooke Group work with clients?

We operate through retained partnerships and individual project mandates, providing strategic marketing and communications expertise tailored to each client's commercial objectives.

Do you work alongside existing marketing and advisory teams?

Do you undertake confidential or off-market assignments?

Can McCooke Group support property transactions?

Do you provide ongoing strategic marketing support?

How do new engagements begin?

FAQ

Working With McCooke Group

We work closely with a select group of real estate businesses, providing specialist expertise, direct senior involvement and a considered approach to every engagement.

How does McCooke Group work with clients?

Do you work alongside existing marketing and advisory teams?

Do you undertake confidential or off-market assignments?

Can McCooke Group support property transactions?

Do you provide ongoing strategic marketing support?

How do new engagements begin?

FAQ

Working With McCooke Group

We work closely with a select group of real estate businesses, providing specialist expertise, direct senior involvement and a considered approach to every engagement.

How does McCooke Group work with clients?

Do you work alongside existing marketing and advisory teams?

Do you undertake confidential or off-market assignments?

Can McCooke Group support property transactions?

Do you provide ongoing strategic marketing support?

How do new engagements begin?